The Yahoo Stage SXSW
I had the pleasure to do some contracting with Freeman XP out of NYC a few years back. One of the projects I got to work on was the Yahoo space for SXSW in 2015. My job was to create a plan for an entire floor of a building. There had to be a cozy stage, areas for lounging and art and of course VR booths for game play.
{"items":["d471c9a3-9359-494b-ac66-6c91a592af3b","21db847f-17e3-4f85-8d56-3fe300ee8970","b834cf72-9122-485c-b0a1-f550ed9a6564","4c5c0422-d987-46eb-b6f9-27bce67fcc9a"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":558,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":2,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":2,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"flex-start","galleryTextAlign":"left","galleryVerticalAlign":"flex-start","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textBoxWidth":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fit|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":2,"galleryImageRatioFromWix":1.3333333333333333,"itemOpacity":{"themeName":"color_14","value":"rgba(204,204,204,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-S","editorKey":"font_6","size":20,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 20px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"font:normal normal normal 15px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"modifiedGallerySize":true,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":711,"height":365,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":711,"galleryHeight":365,"scrollBase":0}}
The Pitch:
Pitches often happen fast. This one was no exception for me. I was pulled in to create a floor plan and to bring it to life. Instead of doing a typical deck this pitch was made as a website. The result, Yahoo hired Freeman XP and the plans were built. I wasn't able to attend SXSW that year but I did hear the space was amazing and the client was very pleased.
